May 2018, saw the launch of the new Quantic Dream (PS4 exclusive) game: Detroit Become Human. YouTube influencers and journalists from across Europe were invited to the city of Detroit for a 2-day immersive experience where they could submerse themselves in to the game.
Working with other 3rd party agencies, the group were treated to an unforgettable experience starting the second they arrived. Guests were welcomed in the arrivals hall by Android actors who donned the full costumes and escorted them to a luxury wrapped shuttle bus, which transported them to their hotel.
A fully interactive programme allowing for vlog worthy content capture was designed, allowing the guests to live the journey of the game first hand. The programme consisted of individual game stations for each guest, interviews with actors and creators of the game, an immersive theatre performance followed by a closing party with custom-made cocktails.
The trip drew to a close with the group climbing aboard their branded buses for a city tour, which visited over 46 locations which featured on the game.
The programme was an intense creative journey, designed to maximise social media outreach and marketing in preparation for the official game launch, which followed days later. Banks Sadler managed all logistics for this event, including supplier management, website build, delegate management, creative menu production and guest transport including fully branded buses.