In January 2017 we were asked to deliver a top global pharmaceutical company’s annual sales conference for 800 of their sales reps based across the Western Europe region. The incumbent agency had handled this event for the previous ten years, and as the first year Banks Sadler was to deliver this large scale event, it was key it needed to be a seamless transition from agency to agency. The destination chosen was Athens, and Banks Sadler venue sourced four hotels and a conference centre to accommodate the delegates across five days.
Prior to the event, branding was designed by Banks Sadler’s in-house design studio around their theme ‘Spirit of Champions’. Designed as an Olympic style logo, it comprised of seven colours – with each colour representing each country group in attendance. A registration site was created in five languages, and delivered in two phases. Once the delegates arrived onsite, they took part in a series of plenary and breakout sessions each day across the four hotels, followed each evening by a variety of different style dinners and activities. Across the full event 90 breakout rooms were seamlessly managed by Banks Sadler.
To fully engage the delegates, an energetic offsite Olympic event for all 800 attendees was delivered with delegates competing in their country teams. Set at the ex-Olympic Basketball Stadium – Galatsi, the event identity and team challenges were brought to life with an expansive 20m LED wall and the guest host, Sky Sports Presenter, David Garrido, who compered the event in a mix of five languages.
To absorb attendees in Athens culture, on the final day, 500 of the delegates were given a private tour to the Acropolis, with the Greek Government extending the hours specifically for the group.
Each tour was split by language, from coach to onsite. The afternoon’s activities were followed by a spectacular Gala Dinner held in an old tobacco warehouse. Guests were treated to a three course menu, sat at impressive long trestle tables and dinner was followed by the much anticipated President’s Club Awards.