Each year around 600 graduates and apprentices start their careers at Jaguar Land Rover (JLR) without any formal induction into the business, but this time a decision was made to take a more structured and personalised approach to on-boarding them. Banks Sadler was consequently approached to design and deliver this three day event.
We wanted to build flexibility into the programme to allow attendees to build their own learning streams that were most relevant to them, and it became apparent that the role of technology would play an important part in building this experience.
Pre-event we branded and launched our proprietary registration and onsite platform, GoEngage to the intended audience. The first phase of this was a request to confirm their attendance. Thereafter, each remaining delegate was invited to build upon their personal profile within GoEngage. GoEngage was then able to communicate all available sessions plus other useful interactive elements such as the ability to submit questions, partake in surveys, seek further information on guest speakers or exhibitors, as well as the ability to upload pictures to a secure photo wall.
Furthermore, at each plenary, breakout or exhibition there were scanning points where attendees were encouraged to scan in allowing them to interact further with the event content and from an organiser point of view, allow us to track attendance and duty of care.
We recognised that to truly immerse the attendee on all aspects of the JLR business, an exhibition had to be created that gave delegates the opportunity to see the full scope of operations and potential career possibilities. Given that space within Ricoh was at a premium, we settled for a total of 26 exhibitors ranging from CSR, personal development, and design, right through to key brand ambassadors such as the Tour de France, and Wasp RFC.
At the end of the event both the HR and L&D teams of Jaguar Land Rover were delighted with the level of interaction and personalised learning that each attendee experienced.
What is testament to this is the sheer number of interactions and digital output that the event created. Across the whole event, we calculated a total of:
9,089 NFC scans from touchpoints
8,438 NFC scans from tablets
4,204 SMS messages & more than 5,000 emails from GoEngage
3,784 kiosk logins
51,899 website hits during the event
451 questions submitted to JLR