American Express Meetings and Events has launched it’s 2020 global meetings and events forecast.
Looking into 2020, meeting professionals are “very optimistic” about the meetings and events industry. Our global survey respondents are predicting that the industry will remain steady with moderate growth across all meeting types, modest increases in spend, and a continued focus on the attendee experience and delivering experiential events.
- Optimism: Meeting professionals are feeling optimistic about the health of the industry in 2020, which is predicted to maintain steady growth across all meeting types, marking the fifth year of moderate industry growth.
- Authentic event experiences: Planners are approaching attendee experience with heightened enthusiasm and integrating technology in a way that mirrors how attendees interact with tech in their daily lives.
- Meetings management policies: Policies will become increasingly robust in 2020, with a high level of adoption across regions