Road show

Client: Ericsson
Location: UK and Ireland
Duration: 3 weeks
Date: June 2010

Brief

The purpose of the event is to showcase future products to senior customers, influencers and media as well as engage and capture the imagination of those audiences in a unique way.

After successfully running the 2009 event we were approached to pitch for 2010. Our proposal covered the very specific truck, venue and I.T requirements, and we were delighted to hear that we had been selected as the best partner for this event for the second year running.

Solution

We secured the best venues which ticked all these boxes of location, IT, power, required parking space, surface, site access and mobile phone coverage. Modern or unusual venues like Twickenham Stadium were selected to be in keeping with the Ericsson brand, and an additional attraction to entice guests to attend.

Client Verdict

A massive thank you for all the hard work and effort put in Banks Sadler over the past few weeks/months and for pulling together a superb roadshow experience for the UK & Irish customers and influencers. Together we; presented 32 Business Builder presentations, delivered 271 live demonstrations, hosted 125 customers, partners, influencers and media. All this and we achieved an average of 4.4 out of 5 on customer feedback evaluations! This really was an example of teamwork at its very best. Congratulations on a great performance!